the massive Premier cycle factory at Read Street
The Premier Company were cycle makers initially before later engaging in motor production in Coventry.
In 1875, the Hillman & Herbert Cycle Company was established by
William Hillman and William Herbert. The following year they were joined by George B. Cooper to form Hillman, Herbert & Cooper.
In 1892 the company changed its name to the Premier Cycle Company after the 'Premier' cycles they had been making for many years became so successfull.
It was not until 1908 that the company first built their first motorcycle, many years after many of their rivals had done so. A cyclecar was added by 1912, but by 1914 onwards, all future vehicles were sold under the
'Coventry Premier' name whilst under the ownership of the
Singer Co.