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One of the last cars to carry the Singer name, the Singer Chamois

The Singer name was related to both cycle and motor manufacture in Coventry.

George Singer moved to Coventry in the late 1860s to work for the Coventry Machinists Company when they became involved in the manufacture of velocipedes. In 1874 he joined forces with his father-in-law and established the business of Singer & Co. making ‘Ordinary’ type cycles.

The Singer Company soon gained a reputation for making beautifully finished ‘Challenge’ cycles and tricycles aimed at the top end of the market – often receiving orders from nobility and gentry. By the end of the 1880s they too had embarked on the manufacture of ‘Safety’ cycles based on J K Starley's revolutionary design.

It was not until 1900 that the Singer Company concerned themselves with motor production. This came about after they secured the manufacturing rights to the Perks and Birch ‘Motor Wheel’ – an engine cleverly positioned within the confines of an alloy wheel, used to power motor-bicycles and tricycles. They later adopted more conventional ways of attaching engines to the frames of bicycles, and by 1906, two-cylinder cars known as the 8/10, 7/9, and 12/4 models. By 1910 the 16/20 and 20/25 models were introduced, followed quickly by the 20, 10 and 14 amongst others which sold well through to and beyond WWI.

The Singer Company ceased the manufacture of motorcycles in 1921, the same year when they bought into the Premier Company following the death of George Singer’s old friend and associate William Hillman.

George Singer died in 1909, yet his name was to live on in the production of cars until 1970. The 1930s saw the introduction of models including the six cylinder ‘Senior 6’, the ‘9 Sports’ and the ‘9 Le Mans’. After the conclusion of WWII, cars such as the ‘Nine’ and ‘Super 12’ were born.

The company came under the control of the Rootes Group in 1955, and after re-styling the ‘Hunter’ model, their first Rootes input was the ‘Gazelle’ followed by the popular ‘Vogue’ range from the early 1960s. The Singer Chamois, a re-vamped Imp model, was the final car to carry the Singer name up to 1970.
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